An interesting space in digital marketing that I have enjoyed learning about and developing with has been “no code” tools and services. The most famous no-code tool, in my opinion, is WordPress, which I use on most of my web sites. It allows me to quickly and easily setup and launch a web site with little-to-no coding required. My team can also update pages on our web site without any coding knowledge, which allows my team members with less coding experience to contribute to our digital efforts.
Next up is no-code app builders. App builders have also been improving significantly over the last few years. I have an app in both the Apple App Store and Google Play Store that I built from scratch, by myself, with no coding using a no-code app builder. Several of these builders are out there, the one I am using is called Good Barber. With monthly or annual subscriptions, it includes a support team who have been very helpful in fixing issues I have run into and explaining the more complicated parts of running apps like staying compliant with App Store requirements.
Finally we have no code automation. I use a tool called Zapier to automate many processes and integrations in my marketing. I use it to integrate between my Facebook Ads and my CRM. I use it to send forms from a web site to an Office 365 excel sheet. All with very little coding required.
Lots of exiting advancements continue to develop in the no code space. It’s quickly become a game changer for small and medium sized businesses who don’t have the money or capabilities for heavy coding!